2020 Census, City-Wide Campaign, NYC

City-Wide Campaign

Hester Street_2020
NYC
Campaign Planning, Report Producer, Infographic Designer, Map Maker, Partner Outreacher

Team members:
Vanessa Monique Smith, Jimena Veloz, Betsy MacLean, Cesar Mesias, Devin Fields, Nisha Baliga, Amanda Ugorji, Didier Lucceus, Ryan Westphal, Alphonse Tam

“For the 2020 Census, Hester Street joined hundreds of community groups, advocates, service providers, representatives from labor and major civic institutions, and city agencies to mobilize to get New Yorkers counted in the Census. NYC’s Complete Count Campaign is the nation’s largest and most diverse coordinated municipal campaign to achieve a complete and accurate count in the Census.”

-Hester Street

In the campaign, we worked with different hard-to-count (marginalized or underrepresented) populations to find ways to build trust, communicate, and plan together during a period of isolation and fear. Please check out the larger campaign’s work and team here.